NYC airport debuts AI-powered hologram 'concierge' to help travelers

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New York City's LaGuardia Airport is bringing science fiction to the terminal with the debut of anAI-poweredhologram concierge designed to help travelers find gates, lounges. baggage claim through face-to-face conversations.

The digital assistant, nicknamed "Bridget," was unveiled this week insideTerminal B, where the hologram chats with passengers in real time. helps them navigate the busy area.

Unlike prerecorded holograms used elsewhere for greetings or ads, Bridget responds to travelers’ questions conversationally, offering directions to gates, baggage claim, lounges. shops.

The hologram speaks English. Spanish, with more languages planned, and includes accessibility features such as closed captioning and wheelchair-friendly controls.

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The hologram chats with passengers in real time to help them find gates, lounges, shops. baggage claim in the busy terminal.(Laguardia Gateway Partners / Unknown)

Airport officials say the system is designed to support — not replace — humancustomer servicestaff, especially during crowded travel periods.

The AI digital assistant, nicknamed "Bridget," was unveiled this week inside LaGuardia Airport's Terminal B.(Laguardia Gateway Partners / Unknown)

"Most people think of airports as stressful. confusing environments, but LaGuardia's Terminal B leads the world in changing all that," said David Nussbaum, founder of Proto Hologram, which developed the hologram software.

Nussbaum said the technology will provide a more personalized experience "in ways that feel natural. intuitive," adding "the future of travel has begun at LaGuardia."

Proto Hologram developed the hologram.(Laguardia Gateway Partners / Unknown)

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The hologram currently stands near Terminal B’sfood hall, with additional units expected to roll out across the terminal’s concourses.

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LaGuardia’s Terminal B has become known fortesting new travel technologyas airports increasingly look for ways to speed up navigation. reduce passenger frustration.

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