Native World News

YouTube Plays Matchmaker for Sponsors and Stars

YouTube Plays Matchmaker for Sponsors and Stars

The company is trying to help streaming influencers, who are increasingly being wooed by competitors like Netflix and TikTok.

Source: https://www.nytimes.com/2026/05/12/business/media/youtube-creators-advertisers.html

Discussion

Sign in to join the thread, react, and share images.